Tuesday, March 9, 2021

A New Type of Ghost Resides in Your Hotel Kitchen

Is your hotel struggling due to the COVID-19 pandemic and you have an empty kitchen?

Maybe it’s time to invest in renting out your hotel kitchen; become a ghost kitchen. 

A ghost kitchen is a food preparation and cooking facility that is rented to food service businesses that don’t need

a retail location; they just need the kitchen. These businesses focus on deliveries directly to the customer,

so don’t need a dining area. 

The ghost kitchen industry has been growing rapidly in the last year, it is predicted that it will be worth $1 trillion

dollars in the next 10 years by Euromonitor, a market research firm in London. Ghost kitchens in hotels

were happening long before the pandemic, but are still not common.

Ghost kitchens can also change menus rapidly, and not feel the constrictions of a specific menu format due to

being in a restaurant. Plus they can focus on delivery friendly food options like salads, and sandwiches. 

“It supplements the existing menu options at the hotel, and extends well-respected restaurant brands as

partners in the hotel.”said Frederick DeMicco, executive director of Northern Arizona University’s School of Hotel

and Restaurant Management. Click here to read the full article.

It may be time to look into ghost kitchens near you to partner with. You provide your kitchen and equipment

for them to prep and cook, while you gain revenue leveraging assets that are currently idle or under-utilized. 

Sounds like a Win Win.

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