Tuesday, April 13, 2021

Celebrity Ghost Kitchens: Are They Here to Stay?

Celebrity chefs have been slow to warm up to the use of ghost kitchens but Rachel Ray to Go and

Rick Bayless’ Tortas Frontera in Chicago are two who’ve endorsed the concept.  Easily the chef who

has most embraced using ghost kitchens is Guy Fieri who has amassed an amazing 173

FlavorTown Kitchens in 33 states and the District of Columbia.  These are three celebrity chefs we know from television and the media.

But during the pandemic, the term “celebrity chef” has taken on a whole new meaning: non-chef celebrities

who are also getting in on the ghost kitchen act.  In doing so, they are creating greater awareness

of their own brands and include rapper Wiz Khalifa, YouTuber entrepreneur/philanthropist MrBeast,

hip-hop artist Tyga, DJ Pauly D, actor/television presenter Mario Lopez, and singer/songwriter Mariah Carey.Interestingly, they are all part of the entertainment business, an industry that’s also been hard hit by the pandemic.

Who knows how celebrity ghost kitchens will fare as restaurants open up for indoor dining again, but it’s

clear that, at the very least, Chef Fieri will have a wealth of country-wide market research to help him if he

decides to open more brick and mortar restaurants.  When we emerge from the pandemic, let’s hope that

celebrities can go back to being celebrities, and true celebrity chefs can be chefs!

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Tuesday, April 6, 2021

Keep Your Customers and Staff Safe with Air Purification Systems

As we continue to navigate our way through these times, it’s critical to keep our businesses thriving, and our people

safe. Keeping spaces clean is essential to the comfort and safety of guests and staff. Hotels and restaurants are

meant to feel welcoming, safe and clean, and going the extra mile to make sure that is achieved is necessary.

Cleaning when guests and customers leave is great. But how can we go above and beyond to ensure we are giving

those in the hotel or restaurant the best experience, to feel like they are in good hands and in a clean environment

throughout their visit?

Air purification systems.

With the pandemic comes the need for better technology. Air purification systems such as those from Vollara and

RFG Environmental Group  work to clean the air and filter out contaminants on surfaces and in the air. This includes killing viruses like Sars and Covid. 

So why invest in something that cleans when you can clean too?

Well, for starters these remove germs from the air and surfaces while they are on, and while guests are actively around

the hotel and restaurant. This allows the times that you cannot clean (while they are eating, swimming, etc.), to be

safer because the air is actively being cleaned. 

Second, air purifiers come in all different sizes and prices, so you can find one from any company that will fit your

price range, that specifically kill viruses like Sars and COVID-19. 

Having an air purification system also puts you ahead of other hotels and restaurants that do not.  When guests

are looking for a hotel that is going to put them first, you need to stand out. When customers are choosing

where to eat for the night, you need to stand out. Cleaning and bleaching everything will not put you at an advantage

from everyone else, but having this will. In these times, we need to win guests over to keep the business up and running. 

Not only does this appeal to guests and customers, but it allows your staff to feel more comfortable. Having a device

that will go the extra mile for safety is necessary.  These air purification devices can be put in lounge rooms, guest

rooms, bathrooms, restaurants, you name it. 

In this ongoing search to be the best, taking into consideration the needs of everyone is number one. Guests,

customers and staff see their safety before they see the outdoor pool area, or the best food. Putting in the effort

to provide the cleanest overall experience will make everyone feel relaxed and happy. 

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